ATKINSONS — CHRISTMAS VILLAGE
ATKINSONS — CHRISTMAS VILLAGE
PRODUCTION
H5
CLIENT
Atkinsons
DIRECTOR
Ludovic Houplain
We are excited to present ou latest collaboration with H5. Discover London’s most iconic landmarks through Atkinsons’ Christmas spirit. A magical journey flying in the city’s silent night awaiting the thrill of a morning full of surprises. From a music box, to the Leadenhall market, ribbons and wrapped gifts ready to be sent on a Saint Pancras pole express train, Atkinson sees the end of this carol by a fireplace in a warm sleeping home, with gold reflections on it’s Christmas packaging.
Atkinson’s Christmas village blends a real London with a 3D aesthetic that takes inspiration from Christmas classics. The enchantment builds up as the camera embarks us on a voyage across the city sky while the fairy-like light warms up the different scenes. Set transitions like opera stages, light showcasing products with precision, scenes with a fairytale look, a magical choreography, synchronized with subtle tinkling sounds from crystals and bells.