DAVID GUETTA — USB
DAVID GUETTA — USB
PRODUCTION
Dissidence
CLIENT
David Guetta
DIRECTOR
Jak Bannon
« This video came from a simple question : what if David
Guetta’s USB isn’t just storing music, but the collective
memories, emotions, and energy of every moment his tracks have
Ever shaped around the world ? » — Jak Bannon
We are excited to present the teaser film of David Guetta’s
residency at Fontainebleau hotel located in Las Vegas, the one
and only exclusive location in the US where he’ll be playing.
Under the vision of director Jak Bannon, we immersed ourselves in the world of the Las Vegas Strip, recreating its iconic elements, including the famous sign. Through meticulous photoscanning and modeling, the city came to life through a digital world art direction. The integration of AI into our workflow allowed us to generate depth passes and animate particles, blending seamlessly with the filmed footage. The visual exploration led to this interpretation of the sensory experience and emotion carried by David Guetta’s music.
Main Challenge
SENSORY PARTICLE EXPERIENCE