MERCEDES-BENZ — EASE
MERCEDES-BENZ — EASE
AGENCY
ICONOCLAST
CLIENT
MERCEDES-BENZ
DIRECTOR
ARNAUD BRESSON
Welcome To Love is thrilled to have created all the visual effects for Mercedes-Benz c-class film, directed by Arnaud Bresson.
« The Mercedes-Benz user experience of tomorrow will be hyperpersonalised. With generative Al, our MBUX Virtual Assistant brings more trust and empathy to the relationship between car and driver. » — Mercedes-Benz
EASE movie reveals the enhanced user experience with a Generative AI. The challenge was to seamlessly merge the different scenes crafted by particle clouds and a continuous camera movement. The fusion of techniques from character scans to CG, compositing, VFX, lighting and color grading all contribute to a crafted journey provided by E-class model with it’s implemented system.