MERCEDES-BENZ — TRUST
MERCEDES-BENZ — TRUST
PRODUCTION
ICONOCLAST
CLIENT
MERCEDES - BENZ
DIRECTOR
ARNAUD BRESSON
Welcome To Love is thrilled to have created all the visual effects for Mercedes-Benz c-class film, directed by Arnaud Bresson. « We’ve filmed thousands and thousands of crash tests over the last 60 years or more. Now we’re going further, with superfast X-ray imaging, which literally sees through the car ». — Mercedes-Benz
The main challenge for TRUST film resides in the x-ray look of the c-class Mercedes-Benz model : a different look from the usual x-ray scan aesthetics. We chose to shoot the chassis of the car on a blue screen and the rest of the car elements were added in CGI. The see-through art direction was brought up by this seamless CGI integration to the real chassis, giving the transparency look and providing accuracy to the built elements of the model, invisible to the eye.