SWAROVSKI — SS24
SWAROVSKI — SS24
PRODUCTION COMPANY
Day International
DIRECTOR
Studio L'étiquette
Welcome to Love fully gave life to the Swarovski spring-summer 2024 Hyperbola Infinity new collection : Idyllia, Venus, Sublima, Millenia. Eight capsuls presented through nine videos in a major campaign, accompanying the opening of a new store located in Milan.
« Our cast of modern muses embodies strength, grace, creativity, brilliance, extravagance, energy and empowerment. » — Swarovski
New collection, new jewels. As presented by creative director Giovanna Engelbert: « A mastery of light and a passion for creativity shines through each intricately crafted design ». We made it our goal to reproduce visually the striking effects of shimmering light, glow and reflection of the jewels.
Main Challenge
REALISTIC OBJECT MODELISATION
From objects to motion
DREAMY & SMOOTH ANIMATION
Along with the integration of our 3D modeled jewels to the live shots, we searched for a proper balance of movements, velocity, and lighting to obtain a realistic glow and refraction effect. Water was another challenge as completely post-produced : the model’s reflection being deformed as her finger touches the surface creating small waves.
The campaign required multiple screen formats to be shared on social media while being incorporated to Swarovski’s new store communication, « duomo », in Milan. Our creative team provided solutions to adorn the led wall of the store on which the Infinity video is playing. Additional short videos were conceptualized by our team and delivered for a focus on hands and jewels to be shared on Instagram.