VAN CLEEF & ARPELS — TREASURE ISLAND
VAN CLEEF & ARPELS — TREASURE ISLAND
PRODUCTION
H5
CLIENT
VAN CLEEF & ARPELS
DIRECTOR
LUDOVIC HOUPLAIN
ILLUSTRATOR
DAVID B.
AGENCY
BETC ETOILE ROUGE
In collaboration with H5 and BETC Étoile Rouge, Welcome to Love post-produced « Treasure Island » for Van Cleef & Arpels. The film is an illustrated adventure presenting jewels of the house like a treasure hunt.
The film required a full attention to the smooth integration of the jewels to the compositions. Jewels were captured with camera mapping looking hyperrealistic while the illustrations and environment look is a collage animation. The balance lies in the 3D integration of elements, camera movement and color grading to reach the enchanting journey of « Treasure Island » and find a play with hidden and revealed objects throughout the film.
main challenge
A BALANCE OF TECHNIQUES