VAN CLEEF & ARPELS — TREASURE ISLAND

VAN CLEEF & ARPELS — TREASURE ISLAND

PRODUCTION

H5

CLIENT

VAN CLEEF & ARPELS

DIRECTOR

LUDOVIC HOUPLAIN

ILLUSTRATOR

DAVID B.

AGENCY

BETC ETOILE ROUGE

In collaboration with H5 and BETC Étoile Rouge, Welcome to Love post-produced « Treasure Island » for Van Cleef & Arpels. The film is an illustrated adventure presenting jewels of the house like a treasure hunt.

The film required a full attention to the smooth integration of the jewels to the compositions. Jewels were captured with camera mapping looking hyperrealistic while the illustrations and environment look is a collage animation. The balance lies in the 3D integration of elements, camera movement and color grading to reach the enchanting journey of « Treasure Island » and find a play with hidden and revealed objects throughout the film.

main challenge
A BALANCE OF TECHNIQUES